by SMK — published in 2014

Read the document  @…

The report focuses on five of the most popular brand platforms in Australia and New Zealand: Facebook, Twitter, LinkedIn, Instagram and YouTube.

As these platforms mature they need to start living up to the hype generated by their short, albeit meteoric, rises. To put this into context, in 2014 Citigroup valued four-year-old Instagram at $35 billion. For comparison Forbes place the value of 78-year-old Toyota brand at $31 billion.

Private sector, Social, Technological, social media, social networking, digital ecosystem, business models, advertising, market structure, content