by Deloitte — published in 2015

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This publication is inspired by the huge opportunity presented by on-demand content, especially digital audio and video in India. Our objective with this report is to analyze the key market trends in past, and expected developments in the near to long-term future which are likely to have a significant impact on companies operating in this space in India.

Our endeavor is to provide a considered point of view on key industry trends and developments in key sub-sectors. In some cases, we seek to identify the drivers behind major inflection points and milestones while in others our intent is to explain fundamental challenges and roadblocks that might need due consideration. We also aim to cover the different monetization methods that the players are experimenting with in the evolving Indian digital content market in order to come up with the most optimal operating model.

Private sector, Social, Technological, digital media, content, usage patterns, market structure, Technology trends, music, digital ecosystem, social media, business models