- Update 2022
Read the document @ http://www.imd.org/uupload/IMD.WebSite/DBT/Digital…
The results of our survey surfaced several troubling findings about the potential for disruption, and incumbents’ readiness to adapt. Survey respondents believe an average of roughly four of today’s top 10 incumbents (in terms of market share) in each industry will be displaced by digital disruption in the next five years.
Despite these dire ramifications, digital disruption is not seen as worthy of board-level attention in about 45 percent of companies (on average across industries). In addition, 43 percent of companies either do not acknowledge the risk of digital disruption , or have not addressed it sufficiently. Nearly a third are taking a “wait and see” approach , in hopes of emulating successful competitors. Only 25 percent describe their approach to digital disruption as proactive—willing to disrupt themselves in order to compe