by McKinsey & Company — published in 2015

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The world of media is changing at a rapid pace, and long-term beliefs about the sources of value in a given business model, media segment, or geography are also changing. In this shifting landscape, we are finding increasing demand for the kind of comprehensive data offered in our annual Global Media Report, as experts from every part of the world have an interest in the way consumers and advertisers are spending their hard-earned cash on media and entertainment. Our Global Media Report 2015 offers both high-level data and a granular look at the media industry around the world. It provides annual historical data from 2009 through 2014, along with forecasts from 2015 through 2019, on a country-by-country basis, for 12 major media categories and numerous sub-categories.

Private sector, Social, Economic, Technological, Technology trends, digital media, social media, games, market structure, business models, music, publishing, advertising