by Adobe — published in 2016

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This year’s Digital Trends report – part of the Quarterly Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe – tells the customer experience story. When the 7,000 professionals who participated in the survey talked about their most exciting opportunity, the top three answers were ‘optimising the customer experience’, ‘creating compelling content for digital experiences’ and ‘data-driven marketing that focuses on the individual’

Private sector, Social, Economic, Technological, business models, Technology trends, usage patterns, mobile, big data, social media